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The channel was conceived as a way to get third party businesses involved in growing a brand’s business. To make it attractive, deal registratio...
If your channel mission is to build more capable partners, activate them to invest in growing your brand, and build greater partner sales pipeline, th...
Over the past 6-9 months I have heard many executives mention that they are using Salesforce.com and other CRM systems, but are not satisfied with the...
With over $70B in channel discounts and incentives forecasted to be spent in 2016, company finance executives are asking about the return that is gene...
Most companies that sell their products or services through an indirect channel have a team of “Channel Account Managers” to work with their partn...
Effective sales-lead generation marketing is hard work, and doing it well is difficult for even seasoned marketers. It is no surprise that channel par...
It is estimated that over $10 billion dollars are spent every year on Market Development Funds (MDF), Cooperative Funds (Coop), or Business Developmen...
A channel marketer’s dream… a detailed quarterly partner marketing plan you can believe in, complete with goals and strategies, budget, lead and r...
Every vendor that sells though an indirect channel is looking to gain commitments from their partners to invest in the growth of their brand. One of...
Partners are third-party businesses that are authorized to resell your products and services. That description is a long way from the ideal partner (r...
Of the approximate $65B in channel funds spent globally, over 60% is spent on incentives and discounts. The question that every CFO is asking is “Ho...
Channel executives spend nearly $10 billion each year in Channel MDF (Market Development Funds) and Co-op (Cooperative Marketing Funds), yet they s...
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