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A Channel Marketer’s Fantasy: Closed Loop ROI Management

One of the biggest fears of a channel executive is making investment decisions with incomplete information on activities with uncertain forecasted out...

If You Put One Dollar into Your Channel, How Many Dollars Do You Get Back?

Most channel executives are familiar with the dreaded question from the company CFO or CEO: What did we get for what we spent in the channel last quar...

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Channel executives spend nearly $10 billion each year in Channel MDF (Market Development Funds) and Co-op (Cooperative Marketing Funds), yet they s...

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