Why do partners dread business planning with their vendor teams? Because it is one of the most unsatisfactory, waste-of-time activities they partici...
Maybe we don’t realize we are lying when we speak to each other. It is the natural tendency of both parties to make a positive impression, which lea...
The days of traditional channel roles are numbered due to the growth pressure on vendor brand sales and a partner’s expectations for improved profit...
If your channel mission is to build more capable partners, activate them to invest in growing your brand, and build greater partner sales pipeline, th...
With over $70B in channel discounts and incentives forecasted to be spent in 2016, company finance executives are asking about the return that is gene...
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